No matter the industry or size of a company, events should play an integral role in all of your marketing and internal communications strategies. People do business with people and therefore, the ability to build lasting relationships both internally and externally is the key to success. It could be anything from a small meeting or annual conference to a national roadshow, either way, face to face communications are important.
THEY GENERATE BRAND AWARENESSHow can people do business with you if they don’t know you exist? The simple answer is that they can’t. By bringing people together and giving them the opportunity to see your products and/or services as well as speak to the experts, you will help them better understand what you have to offer. Once people understand what it is that you’re trying to say, they will not only be aware of your brand but they are more likely to share your message.
THEY HELP YOU ENGAGE, MOTIVATE AND EDUCATE YOUR EMPLOYEESWhen it comes to internal communications, events are a powerful tool. At The Caroline Affect we say that a story is best told through an experience and in order for people to act differently, they need to think differently. Events give you the perfect opportunity to provide your teams with what they need to succeed, whether that’s physical tools or mental motivation. Don’t be afraid to get creative! Engage employees in activities to help them understand a new product or service, design programs to build relationships with peers or even bring in engaging speakers that motivate your employees and increase productivity – your opportunities are endless.
THEY ENSURE YOUR MESSAGE IS COMMUNICATED EFFECTIVELY AND EFFICIENTLY
We know time is precious and realistically sending an email is a quick way of distributing a message but it’s not necessarily the most effective. The issue is that emails get missed, messages get lost in translation and ultimately you don’t really know if anyone’s read it! Although not initially quicker, delivering a message in person is far more efficient in the long run. You can share your message with a targeted audience, gauge their reactions and encourage questions all the time knowing that your message has been delivered to the right people and in the right way.
THEY HELP YOU LEARNBy making the decision to invest in events, you have given yourself an opportunity to learn from your delegates. There are a number of event engagement apps and digital event technologies that can help you gather valuable feedback in real-time. They allow you to communicate with your delegates through live polls and question and answer sessions; giving you the insight you need to understand how your stakeholders think, how they feel, and what’s important to them. Using this information you can evolve and adapt your business to meet expectations. If you don’t already, you will soon come to realise the power of live events. People react to experiences and communications that they can actively get involved in. It doesn’t matter how big or small an event is, the principles are the same and you need to make the most out of the opportunities they create.
Once you’ve made the decision to invest in events, it’s then a task to find out the best way of managing them. Call us to help you design your perfect event.